What are Key Differentiators, and why are they important?

Key differentiators are the characteristics of your business that make you different from your competitors. Are you minority or veteran-owned? Do you specialize in one specific brand? Are you the only business in town offering a particular service? These items will help you stand out from the competition and drive more job opportunities to your business. They are important to identify as they will show on your landing pages and drive potential customers to your business.